Beware of marketing !

A short post about things you should NOT look at when buying a camera, and things you should.

1/ First things you should not care about, or even avoid, weither they are features pushed by marketing or quality criteria looked at by un-savvy reviewers:

Zoom: the more it can zoom, the lesser the quality
- X7, X16, even X23 optical zoom ! That's one of the main things manufacturers and reviewer push forward. And the best lens on a compact is...the 35mm of the Fuji X100. A prime 35mm lens, that zoom nothing at all, since the only focal length you have in the same as the human eye. So why do prime lenses or lenses that zoom on a limited range outperforming large range zoom? It's mechanical and simple : on a prime lens, the elements inside the lens are not moving, perfectly aligned and optimized for this length. The moment you expand to zoom range, parts inside the lens move, and you need to make compromises so it work ok at different focal length. The larger the zoom range, the more compromises, the less optimal the quality, and in particular, sharpness.
- Because it's harder to get a good zoom, it's more expensive. If it's zooming tons and cheap, run away, it's crap.

Megapixels
- Megapixels don't determine sharpness, they are a resolution figure, a simple pixel count. The only thing they change is how big the file is, how big you can print. Now I bet less than 1% of ever printed A3 or more, in which case you are fine with 10MP. On your computer screen, 8 or 16MP won't many any difference, the 16MP will just be....slower to open. Sharpness and resolution are different: sharpness is the perceived edge between 2 different objects, that is lens related, and for optimized sharpness, read the previous paragraphe again on zoom lenses.
- The more pixel, the less light sensitive. More pixels doesn't mean the sensor gets bigger, it means there are more smaller pixels on the same sensor. As they get smaller, they have less room to catch light. Period.  That's why the 6000$ D3X is only a 12MP: it allows it to shoot wildlife in very low light.

Live view (seeing the image on the screen before you shoot) VS view finder
- All recent DSLR offer live view, so you don't need to aim with your eye against the camera. First of all it's plain stupid when it comes to framing. Second of all, auto focus in live view are much much slower!

A great example of marketing made product : HX9V by Sony: X16 zoom, 16MP, on a sensor the size of a nail.


See the results (open full files!), here zoom at only ISO 400: sharpness is awful, but mostly no depth at all, and that rubbish melting pixel feel.


2/ Things you should look for

The lens
- if you are buying a SLR, put all the money in the  lens. Period. All SLR can do pretty much the same, some are better, yes, but image quality is about the lens, and the sensor size. In line with what we said for the zoom, prefer a little zoom or prime lens, and privilege a actual camera manufacturers. No wonder why Fuji as a great lens on the X100 . They do some really premium stuff for pros. I would expect good stuff also from Pentax, Nikon, Canon...well you know.

Maximum aperture (the "F" numbers) of the lens
- You already know small zoom range or prime lenses are to be preferred. You should also look for lenses with large aperture, that is to say small "F" numbers, F2.8 and below. On zoom lenses, you can hardly reach F2.8, but try to get a lens with a fixed F number, instead of the F4.5-5.6 kind of lenses.

Sensor Size
- the equally most importing thing with the lens: one rule, the bigger the better. I would buy anything that is less than 25x17mm (Fuji X100, most SLR, some rare compacts)

Screen that moves at the back (for movies only)
- You would expect me saying it's worthless, but actually if you shoot videos it's rather essential. Imagine shooting from strange angles otherwise. No can do.


Now a Fuji X100 picture: see the depth, the blur, the sharpness, this is at ISO 400 too for comparison. Yes it cost 3 times the price, but photography is like having a passion for sports cars, it's not cheap.

Update: Fuji X100 or X10 ?

A while ago I reviewed the Fuji X100, long story short: excellent lens and sensor, but arguable ergonomics and poor AF.
Overall a very good product. Well built and clearly designed at people like me who, as much as we'd like a compact product, can't tolerate a compact image quality. If I had to buy compact, I would buy a Fujifilm X100 , it's the only one that gave me an overal image feel that compares to a SLR. It's due mostly to the DX size sensor, much much larger than other compacts. As said previously, sensor size is the variable that determines the quality level of camera.

Also, my reserves concerning ergonomics might not be valid anymore since firmware as been updated. I haven't had a chance to try that, but I've read it corrected most faulty features. Thanks Fuji.
Last time, I mentioned it'd be worth waiting for the X10 if you are looking for a premium compact, knowing that it would be:
  • cheaper
  • with a zoom lens (X100 is only a 35mm, but I love that)
  • optimized compared to an X100
  • even smaller
  • still likely to be built as good and with a rather premium lens.
Now I haven't had the chance to use one yet, but the sample shots produced by Fuji and other sites allow me to confirm what was to expect. Click on photos for full size files.

@ F2.5, iso 400, where is the blur ????



Dynamic range on this is pretty good, balance between dark and bright areas is nice.
Those are X10 Sample shots, courtesy of Fuji and Lenstip.com

It is very good for a compact, but it crossed my personal line. Too far away from my image quality threshold. The small sensor doesn't allow proper depth of field play, it lacks the crisp feel on close up portraits. Noise level is not good enough to shoot past ISO 200 and print large. However, macro is very good, dynamic range is also impressive. Fuji is really nailing it when it comes to pushing those small sensors to their limits. Also the bright lens that is a reasonable zoom is a really good pick.

My final call: the X100 is at this stage the only compact that can satisfy a very demanding photographer, used to full frame and medium format. It compares at least. Still room for improvement, but it's very good. It won't however get you anything close to the results of full frame film SLR and black and white TRI-X film.

The X10 appears to be excellent for a compact, probably the best for this XMas. If you are looking for a premium compact under 600$, you found it. If you want the freedom of a DSLR when it comes to playing with optic, it might be too much of a stretch. If you can't go the extra buck, get a used Nikon D90 instead.

Overal Fuji is doing a great job with compacts. Unlike other film camera monsters like Pentax and even Nikon who are taking us for idiots a little too much lately.